Social media is part of business…a permanent part. It can’t be ignored; it’s just too powerful—especially when you look at the shear number of people using it, the millions of conversations taking place, and the ability to reach anyone, anywhere.For small businesses, social media is a valuable marketing tool. It can be used to promote your business, build your brand, and sell product. The biggest obstacle to implementing social media, like Facebook and Twitter, is the mindset of business owners. Many think that Twitter is a “fad” and refuse to jump on the bandwagon based on hype alone.Harnessing the power of social media can only happen after you’ve changed your mindset. Think about it this way: embrace the concept NOT the brand. For example, the brand is Twitter…but the concept is mobile. It’s not really about being a Twitter fanatic; it’s about taking advantage of mobile capabilities. The playing field has been leveled. Small businesses can now market to broad audiences like the big guys—and for free!So, get out there. Set up your social media accounts and start broadcasting what you do and how well you do it. It all starts by changing the way you think about social media.